Auto Sales

Analyzing automobiles sales during the recession periods

Kickstarter

This comprehensive analysis provides insights into the automobile market’s behavior during economic downturns, helping stakeholders make informed decisions based on historical data and trends.

The Details

Data Collection

The analysis imports the historical automobile sales dataset into a pandas DataFrame, including variables like date, recession indicators, sales, GDP, unemployment rates, consumer confidence, seasonality weights, vehicle prices, advertising expenditures, vehicle types, and market competition.

EDA

This step helps in identifying patterns and relationships within the data, such as sales trends over time and the impact of economic indicators on automobile sales.

Visualize

Various visualization tools are used to illustrate data insights, including Matplotlib and Seaborn for line charts, scatter plots, and bar graphs, and Folium for interactive maps displaying geographical sales distributions.

Results and Insights

The insights from the visualizations are documented to narrate the story behind the data. This includes key findings on how recession periods affect automobile sales, the influence of economic indicators, and the effectiveness of advertising strategies.

Yearly Sales Trends and Recession Impact Analysis

The first line charts show the progression of automobile sales over the years and compare sales during recession and non-recession periods. In the second plot, it becomes clear that during recession periods, sales for sports-type vehicles declined due to their high cost, while sales for super mini cars and small family cars increased.

Variations in GDP During Recession and Non-recession Period

GDP Variation during non-recession period

From the plots, it is evident that during recessions, the country’s GDP was low, likely affecting the company’s overall sales. This correlation suggests that economic downturns significantly impact consumer purchasing power, leading to decreased sales of higher-cost vehicles and increased sales of more affordable options.

Seasonality Impact on Automobile Sales

Bubble plots highlight the impact of seasonality on sales. It is evident that seasonality has not significantly affected overall sales, except for a drastic rise in sales in the month of May.

Variations in GDP During Recession and Non-recession Period

From the plots, it is evident that during recessions, the country’s GDP was low, likely affecting the company’s overall sales. This correlation suggests that economic downturns significantly impact consumer purchasing power, leading to decreased sales of higher-cost vehicles and increased sales of more affordable options.

Unemployment Rate Impact on Vehicle Sales During Recession

During recession we can observe that buying pattern changed, the sales of low range vehicle like super mini car, small family car and medium mini car.

Automobile Sales During Recession

The map shows the highest sales region/offices of the company during recession period. We can observe New York had the highest sales followed by California offices.

Work

Data

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Artist & Designer

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Developer

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